What is Connection Rate?
Connection rate measures the percentage of cold call dials that result in a live conversation with the intended prospect. It excludes voicemails, wrong numbers, gatekeepers, and no-answers.
Benchmarks
- Average connection rate: 5-10%
- With local presence dialing: 15-25%
- Mobile direct dials: 20-40%
Why Connection Rate Matters
Connection rate determines how many calls you need to make to have meaningful conversations. At a 5% connection rate, you need 100 dials to have 5 conversations. Improving to 15% triples your conversation output.
How FlowStrata Improves Connection Rates
FlowStrata uses warm calling triggers, following up by phone after email opens or LinkedIn engagement, which increases connection rates to 25-35% because prospects recognize the brand and are more likely to pick up.