What is CPQ (Configure, Price, Quote)?

Software that automates configuring complex products, calculating pricing, and generating accurate quotes.

What is CPQ?

CPQ (Configure, Price, Quote) software automates the process of configuring complex product/service offerings, applying accurate pricing rules, and generating professional quotes, all in minutes rather than hours or days.

Why CPQ Matters

Manual quoting is error-prone and slow. CPQ reduces quote generation time by 80%, decreases pricing errors by 40%, and shortens sales cycles by 28%. For companies with complex offerings (multiple products, tiers, add-ons, discounts), CPQ is essential.

How FlowStrata Relates to CPQ

FlowStrata delivers qualified prospects who are ready for a proposal. When your CPQ tool generates accurate, professional quotes quickly, it ensures the momentum from our outbound efforts converts into signed contracts without delays.

Related Terms

Closed-Won

A deal stage indicating the opportunity was successfully closed and the prospect...

Negotiation

The back-and-forth process between buyer and seller to reach mutually acceptable...

Proposal Software

Tools that streamline the creation, sending, tracking, and e-signing of sales pr...

Sales Cycle

The complete process from initial contact with a prospect to closing the deal, i...

Want Us to Handle This For You?

Now you know what CPQ (Configure, Price, Quote) means. Let FlowStrata implement it as part of a fully managed outbound engine that books qualified meetings on your calendar.

Browse More Terms