What is Lead Routing?
Lead routing is the automated assignment of incoming leads to the right sales rep based on predefined rules, territory, industry, company size, deal value, round-robin, or custom criteria.
Why Lead Routing Matters
Speed to lead is critical: responding within 5 minutes makes you 21x more likely to qualify a lead (InsideSales). Automated routing eliminates manual assignment delays and ensures leads go to the best-fit rep instantly.
Common Routing Models
- Round-robin: Equal distribution across reps
- Territory-based: Assign by geography or industry
- Weighted: More leads to top performers
- Account-based: Route to the rep who owns that account
How FlowStrata Handles Lead Routing
FlowStrata books meetings directly with the appropriate rep based on your routing rules. We map your territory assignments and team structure during onboarding so every meeting lands on the right calendar automatically.