What is Touches per Meeting?
Touches per meeting measures the total number of outreach interactions across all channels (email, LinkedIn, phone, ads) needed to book one meeting. It's a multi-channel efficiency metric.
Benchmarks
- Single channel (email only): 8-15 touches per meeting
- Multi-channel: 6-12 touches per meeting
- Account-based (multi-threaded): 15-25 touches per account
Why Touches per Meeting Matters
Multi-channel outreach consistently requires fewer total touches per meeting than single-channel because each channel reinforces the others. Understanding this ratio helps you optimize channel mix and sequence design.
How FlowStrata Optimizes Touches
FlowStrata's multi-channel sequences typically book meetings in 6-10 touches, combining email, LinkedIn, and sometimes phone to create a cohesive outreach experience that converts efficiently.