What is Audience Targeting?
Audience targeting is the process of defining and selecting specific groups of people to see your ads based on demographics (age, title, company), interests, behaviors, and intent signals.
Types of Audience Targeting
- Demographic: Job title, industry, company size, seniority
- Interest-based: Topics and content the user engages with
- Behavioral: Actions taken (website visits, content downloads)
- Intent-based: Signals indicating buying readiness
- Lookalike: People similar to your existing customers
Why Targeting Matters
Precise targeting is the difference between $50 CPL and $500 CPL. The more accurately you define your audience, the less waste in your ad spend.
How FlowStrata's Targeting Compares
FlowStrata's outbound targeting is more precise than any ad platform, we target specific individuals by name, title, company, and verified email address. This 1:1 targeting delivers significantly lower cost per qualified meeting than broad audience-based advertising.