What is a Custom Audience?
A custom audience is an ad targeting segment built from your own first-party data, email lists, website visitors, app users, or CRM contacts. You upload this data to an ad platform, which matches it against their user base.
Why Custom Audiences Matter
Custom audiences have the highest match quality of any targeting method because you're reaching people who already know your brand. They're ideal for retargeting, upselling, and reactivation campaigns.
How FlowStrata Enables Custom Audiences
FlowStrata's outbound campaigns generate engagement data (email opens, clicks, website visits) that can be used to build custom audiences on LinkedIn, Meta, and Google, enabling coordinated retargeting alongside direct outreach.