What is a Retargeting Pixel?
A retargeting pixel is a small piece of JavaScript code placed on your website that tracks visitors and adds them to audience lists. These lists can then be used to show targeted ads to those visitors on other platforms (Google, LinkedIn, Meta).
Why Retargeting Pixels Matter
Only 2% of website visitors convert on their first visit. Retargeting pixels enable you to stay in front of the other 98%, bringing them back with targeted messaging. Retargeted visitors are 70% more likely to convert.
How FlowStrata Uses Retargeting
FlowStrata drives traffic to client websites through outbound outreach. Retargeting pixels capture these visitors and serve follow-up ads, creating a multi-touch experience that reinforces our direct outreach with brand visibility across the web.