What are Display Ads?
Display ads are visual advertisements (banners, images, videos, rich media) shown on websites within advertising networks like Google Display Network. They're primarily used for brand awareness and retargeting.
Why Display Ads Matter
Display ads reach 90% of internet users globally through Google's Display Network alone. While click-through rates are low (0.1-0.3%), they excel at brand awareness and are powerful for retargeting, showing ads to people who've already visited your site.
How FlowStrata Uses Display Ads
FlowStrata recommends display retargeting as a complement to outbound, when prospects receive our emails and visit your website, display ads keep your brand top-of-mind as they browse other sites.