What is Google Ads?
Google Ads (formerly Google AdWords) is the world's largest digital advertising platform, enabling businesses to display ads across Google Search, YouTube, Gmail, and millions of partner websites. It operates primarily on a pay-per-click (PPC) model.
Why Google Ads Matters for B2B
Google Ads captures high-intent traffic, people actively searching for solutions. B2B companies using Google Ads see average conversion rates of 3-5% for search ads, with cost per lead ranging from $50-$200 depending on the industry.
How FlowStrata Complements Google Ads
FlowStrata's outbound efforts work alongside Google Ads, while ads capture inbound demand, our outreach creates new demand by proactively reaching prospects who aren't yet searching. Together, they create a comprehensive acquisition strategy.