What is Quality Score?
Quality Score is a 1-10 rating in Google Ads that estimates the quality and relevance of your keywords, ad copy, and landing pages. It directly affects your ad rank and cost per click.
Quality Score Components
- Expected CTR: How likely users are to click your ad
- Ad relevance: How closely your ad matches search intent
- Landing page experience: Quality, relevance, and speed of the destination page
Why Quality Score Matters
Higher Quality Scores mean lower CPCs and better ad positions. A Quality Score of 10 can reduce your CPC by up to 50% compared to a score of 5. It's Google's way of rewarding relevant, high-quality advertising.
How FlowStrata Relates to Quality Score
While FlowStrata primarily operates through organic outbound, we help clients optimize landing pages that receive both ad and outbound traffic, improving Quality Score for their paid campaigns alongside our organic outreach.