What are Search Ads?
Search ads are text-based advertisements that appear at the top and bottom of search engine results pages when users search for specific keywords. They're the highest-intent paid channel because users are actively searching for solutions.
Why Search Ads Matter
Search ads capture buyers at the moment of intent. Average CTR for B2B search ads is 4-6%, and conversion rates are 3-5%, significantly higher than display or social ads because the user is actively looking for what you offer.
How FlowStrata Complements Search Ads
Search ads capture existing demand; FlowStrata creates new demand. Together, they cover both pull (inbound search) and push (outbound outreach) strategies for comprehensive market coverage.