What is a Frequency Cap?
A frequency cap is a limit on ad exposure, the maximum number of times a specific ad is shown to the same person within a defined time period (per day, week, or month).
Why Frequency Caps Matter
Without caps, the same person sees your ad dozens of times, leading to ad fatigue, annoyance, and negative brand perception. Research shows optimal frequency is 3-7 exposures before diminishing returns set in.
How FlowStrata Manages Outreach Frequency
FlowStrata applies similar frequency principles to outbound, we space touchpoints strategically across email, LinkedIn, and phone to maintain visibility without becoming annoying. Our sequences typically include 7-12 touches over 3-4 weeks.