What is Google Search Console?
Google Search Console (GSC) is a free tool from Google that shows how your website appears in search results. It provides data on search queries, click-through rates, indexing status, mobile usability, and Core Web Vitals.
Key Features
- Performance report: Queries, impressions, clicks, average position
- Index coverage: Which pages are indexed and which have errors
- URL inspection: Check indexing status of specific pages
- Sitemap submission: Submit and monitor your XML sitemap
- Core Web Vitals: LCP, CLS, and INP performance data
Why GSC Matters
GSC is the only tool that shows actual Google search data, real queries, real impressions, real clicks. It's essential for SEO strategy, identifying technical issues, and understanding which keywords drive traffic to your site.
How FlowStrata Uses GSC
FlowStrata monitors GSC data for our own website and recommends clients do the same to identify which search queries bring the most relevant B2B traffic, informing both content strategy and outbound targeting.