What is ROI?
Return on Investment (ROI) measures the profitability of an investment relative to its cost. The formula is: ((Revenue Generated - Cost of Investment) ÷ Cost of Investment) × 100.
Example
If FlowStrata costs $5,000/month and generates $50,000 in closed revenue: ROI = (($50,000 - $5,000) ÷ $5,000) × 100 = 900% ROI
Why ROI Matters
ROI is the universal metric for evaluating any business investment. It enables direct comparison between different growth strategies, should you invest in ads, hire SDRs, or outsource to FlowStrata? ROI provides the answer.
Benchmarks
- Good B2B marketing ROI: 500-1000%
- Average outbound ROI: 300-800%
- FlowStrata client average: 500-1500%
How FlowStrata Delivers ROI
FlowStrata's done-for-you outbound consistently delivers 5-15x ROI for our clients. By comparing our monthly investment against the revenue from closed deals that originated from our meetings, clients see clear, attributable returns on their outbound investment.