What is Cost per Meeting?
Cost per meeting measures the total cost to generate one qualified meeting through outbound efforts. It includes all costs: tools, labor, data, infrastructure, and management overhead.
Benchmarks
- In-house SDR: $500-$1,500 per meeting (fully loaded)
- Outsourced agency: $200-$600 per meeting
- FlowStrata: $100-$300 per qualified meeting
Why Cost per Meeting Matters
Cost per meeting is the primary efficiency metric for evaluating outbound lead generation. It enables direct comparison between hiring in-house SDRs, using agencies, and running outbound yourself.
How FlowStrata Optimizes Cost per Meeting
FlowStrata's specialized team, proprietary technology, and economies of scale deliver meetings at a fraction of the cost of building an in-house outbound function, without the risk, ramp time, or management overhead.