What is Meetings Booked?
Meetings booked is the total count of qualified sales meetings scheduled through outbound prospecting efforts within a given period. It's the primary output metric for SDR/BDR teams and outbound agencies.
Benchmarks
- In-house SDR: 10-15 meetings/month (average)
- Top SDRs: 20-30 meetings/month
- Outsourced (per campaign): 15-45 meetings/month
Why Meetings Booked Matters
Meetings booked is the bridge between outbound effort and revenue. It's the most tangible, measurable output of prospecting, and it directly feeds pipeline, forecast, and revenue.
How FlowStrata Delivers Meetings
FlowStrata builds outbound programs where every meeting is with a prospect who matches your ICP and has expressed genuine interest in a conversation. Actual volume depends on your target market, deal size and campaign maturity, so we set targets against your specific ICP rather than promising a fixed number.