What is a Bid Strategy?
A bid strategy defines how you pay for ad interactions, whether you set bids manually, let the platform optimize for conversions, or target a specific cost per result.
Common Bid Strategies
- Manual CPC: You set max bids per keyword
- Target CPA: Platform optimizes for your target cost per acquisition
- Maximize Conversions: Platform spends budget to get the most conversions
- Target ROAS: Platform optimizes for return on ad spend
- Enhanced CPC: Manual bids with automated adjustments
Why Bid Strategy Matters
The right bid strategy can reduce CPA by 20-40% while maintaining or increasing conversion volume. As platforms' algorithms improve, automated strategies increasingly outperform manual bidding.