What is Direct Traffic?
Direct traffic includes visitors who reach your site by typing the URL directly, clicking a bookmark, or coming from an untracked source (like a link in a PDF, email client, or messaging app). It's often the "catch-all" bucket in analytics.
Why Direct Traffic Matters
High direct traffic indicates strong brand awareness, people know your name and navigate to you directly. However, direct traffic can be inflated by dark social (shared links in private channels) and improperly tagged campaigns.
How FlowStrata Impacts Direct Traffic
FlowStrata's outbound campaigns increase brand awareness among target accounts. Even if prospects don't click our email links, many Google your company name later, showing up as direct traffic in your analytics.