What is an Enrichment Provider?
An enrichment provider is a service that adds missing data to your existing contact and company records, filling in email addresses, phone numbers, job titles, company details, technographic data, and social profiles.
Why Enrichment Matters
Incomplete data cripples outbound. A lead with just a name and company is useless. Enrichment transforms a basic record into a complete prospect profile with verified email, direct phone, LinkedIn URL, company revenue, employee count, and tech stack, everything needed for personalized outreach.
How FlowStrata Uses Enrichment
FlowStrata's proprietary waterfall enrichment process cascades each contact through multiple enrichment providers in sequence, if Provider A doesn't have the email, we try Provider B, then C, until every field is populated. This approach achieves 85-95% enrichment rates compared to 50-60% from a single provider.