What is Exit Rate?
Exit rate measures the percentage of all pageviews for a specific page that were the last in a session. Unlike bounce rate (which measures single-page visits), exit rate considers users who viewed multiple pages before leaving.
Why Exit Rate Matters
High exit rates on non-terminal pages (like pricing or product pages) indicate conversion blockers. If 80% of visitors exit from your pricing page, something about the pricing presentation is driving people away.
How to Reduce Exit Rate
- Add clear CTAs and next steps on every page
- Use related content suggestions to encourage deeper engagement
- Address common objections directly on high-exit pages
- Optimize page load speed (slow pages increase exits)
How FlowStrata Addresses Exit Rates
FlowStrata monitors exit rates on client landing pages to identify where outbound-driven prospects drop off. High exit rates trigger landing page optimization recommendations to maximize conversion from our outreach traffic.