What is Time on Page?
Time on page measures the average duration visitors spend on a specific page before navigating elsewhere or leaving the site. In GA4, the equivalent metric is "average engagement time per session."
Benchmarks
- Blog posts: 2-4 minutes (good)
- Landing pages: 30-90 seconds
- Product pages: 1-2 minutes
- Homepage: 15-45 seconds
Why Time on Page Matters
Longer time on page generally indicates higher content quality and relevance. It's also an SEO signal, Google uses engagement metrics to assess content quality. Pages with high time-on-page tend to rank better.
How FlowStrata Improves Time on Page
FlowStrata's glossary and content pages include reading progress indicators, estimated reading times, and interactive elements, all designed to increase dwell time and signal content quality to search engines.