What is Scroll Depth?
Scroll depth measures the percentage of a page that users actually view by scrolling. It's typically tracked at milestones: 25%, 50%, 75%, and 100%.
Why Scroll Depth Matters
If only 30% of visitors scroll past your hero section, everything below it is invisible to 70% of your audience. Scroll depth data directly informs CTA placement, content structure, and page length decisions.
Benchmarks
- Most users see the top 50% of any page
- Average scroll depth for blog posts: 55-65%
- Only 20-30% of users reach the bottom of long pages
How FlowStrata Optimizes for Scroll Depth
FlowStrata places key conversion elements, CTAs, social proof, and value propositions, within the first 50% of landing pages to ensure maximum visibility for outbound-driven traffic.