What is Keyword Research?
Keyword research is the process of identifying, analyzing, and prioritizing the search terms your target audience uses to find information, products, and services online. It forms the foundation of any SEO or content marketing strategy.
Key Metrics in Keyword Research
- Search volume: How many times a term is searched monthly
- Keyword difficulty: How hard it is to rank for the term
- Search intent: What the user expects to find (informational, commercial, transactional)
- CPC: What advertisers pay per click (indicates commercial value)
Tools for Keyword Research
- Ahrefs, SEMrush, Moz (paid)
- Google Keyword Planner, Google Trends (free)
- AnswerThePublic, AlsoAsked (question-based research)
How FlowStrata Uses Keyword Research
FlowStrata's content team used extensive keyword research to identify every B2B sales and lead generation term worth targeting, resulting in this 250+ term glossary that captures long-tail organic traffic from our ideal audience.