What are Matched Audiences?
Matched Audiences is LinkedIn's first-party data targeting feature that lets you upload email lists, target website visitors, or specify company lists for ad targeting. It's LinkedIn's equivalent of Facebook's Custom Audiences.
Why Matched Audiences Matter
Matched Audiences combine the precision of your own data with LinkedIn's professional targeting capabilities. Match rates are typically 30-70% depending on data quality, and these audiences consistently outperform interest-based targeting.
How FlowStrata Enhances Matched Audiences
FlowStrata can provide verified contact and company lists from our outbound campaigns to power your LinkedIn Matched Audiences, enabling coordinated advertising alongside our direct outreach for maximum multi-touch impact.