What is MRR?
Monthly Recurring Revenue (MRR) is the normalized monthly revenue from all active subscriptions. It's the heartbeat metric for subscription-based businesses, providing a predictable, comparable revenue baseline.
MRR Components
- New MRR: Revenue from new customers
- Expansion MRR: Revenue from upsells and upgrades
- Contraction MRR: Revenue lost from downgrades
- Churned MRR: Revenue lost from cancellations
- Net New MRR: New + Expansion - Contraction - Churned
Why MRR Matters
MRR provides a real-time pulse on business health. Positive net new MRR means you're growing. Negative means you're shrinking. Investors value companies on MRR multiples, making it the primary valuation metric for SaaS.
How FlowStrata Grows MRR
For subscription-based clients, FlowStrata's consistent pipeline of qualified meetings translates directly into new MRR. By delivering predictable meeting flow, we enable predictable new MRR growth.