What is Net Revenue Retention?
Net Revenue Retention (NRR) measures the revenue retained from existing customers over a period, including expansion revenue (upsells/cross-sells) minus contractions and churn. NRR above 100% means existing customers are growing even without new acquisitions.
NRR Benchmarks
- World-class: 130%+ (Snowflake, Twilio)
- Excellent: 115-130%
- Good: 100-115%
- Concerning: Below 100%
Why NRR Matters
NRR above 100% means your business would grow even if you stopped acquiring new customers. It's the ultimate indicator of product-market fit and customer success. Investors value NRR as the strongest predictor of sustainable growth.
How FlowStrata Helps NRR
FlowStrata supports NRR by helping clients land larger initial deals through better-qualified meetings. Prospects who enter through a well-targeted outbound campaign tend to be better fits, leading to higher retention and expansion rates.