What are Video Ads?
Video ads are advertising content in video format displayed on platforms like YouTube, LinkedIn, Facebook/Instagram, and programmatic networks. They range from 6-second bumper ads to full-length product demos.
Why Video Ads Matter
Video increases conversion rates by up to 80% and viewers retain 95% of a message when watched in video vs. 10% when read. For B2B, video ads are especially effective on LinkedIn and YouTube for brand awareness and thought leadership.
How FlowStrata Relates to Video
FlowStrata can use video testimonials and case study videos in outbound sequences, embedding them in emails and LinkedIn messages to increase engagement and meeting booking rates.