What is a 301 Redirect?
A 301 redirect is a permanent server-side redirect that sends users and search engines from one URL to another. It passes approximately 90-99% of link equity (SEO authority) from the old URL to the new one.
When to Use 301 Redirects
- Page URL structure changes
- Migrating to a new domain
- Merging duplicate pages
- Removing old content (redirect to most relevant remaining page)
- After rebranding
Why 301 Redirects Matter
Without proper redirects, you lose all the SEO authority built by the original page. Broken links also create poor user experience and waste crawl budget.
How FlowStrata Handles Redirects
FlowStrata implements 301 redirects whenever URLs change, ensuring no loss of hard-earned search authority and a seamless experience for users arriving via old links.