What is Domain Authority?
Domain Authority (DA) is a predictive metric developed by Moz that estimates how likely a website is to rank in search results. It's scored 1-100 based primarily on the quantity and quality of backlinks pointing to the domain.
DA Ranges
- 1-20: New or very small sites
- 20-40: Small businesses, niche sites
- 40-60: Established companies, medium businesses
- 60-80: Major brands, large publications
- 80-100: Global brands (Google, Amazon, Wikipedia)
Why DA Matters
While DA isn't a Google ranking factor, it strongly correlates with actual ranking ability. Higher DA sites have an easier time ranking for competitive keywords. It's also used to evaluate backlink quality, links from high-DA sites carry more weight.
How FlowStrata Builds Domain Authority
FlowStrata grows domain authority through comprehensive content (250+ glossary terms), earned media mentions, and link-earning assets like industry benchmarks and tools, all strategies that attract high-quality backlinks over time.