What is Link Building?
Link building is the strategic process of earning hyperlinks from other websites to yours. It's one of the three pillars of SEO (alongside content and technical SEO) and directly impacts domain authority and search rankings.
Effective Link Building Tactics
- Content marketing: Create link-worthy content (data studies, tools, comprehensive guides)
- Digital PR: Earn editorial mentions in publications
- HARO/Connectively: Provide expert quotes to journalists
- Guest posting: Write for relevant industry publications
- Broken link building: Find and replace broken links on other sites
Why Link Building Matters
Pages in position #1 on Google have an average of 3.8x more backlinks than positions 2-10. Link building is how you close that gap and climb the rankings for competitive keywords.
How FlowStrata Approaches Link Building
FlowStrata builds links through content-led strategies, this glossary, statistics pages, and industry research naturally attract links from B2B publications, marketers, and sales professionals who reference our content.