What is Anchor Text?
Anchor text is the visible, clickable text within a hyperlink. It tells both users and search engines what the linked page is about, making it an important SEO signal.
Types of Anchor Text
- Exact match: "cold email deliverability" → links to a page about cold email deliverability
- Partial match: "improve your email deliverability" → includes target keyword naturally
- Branded: "FlowStrata" → links to the brand's site
- Generic: "click here," "learn more" → provides no context (avoid)
- Naked URL: "flowstrata.com" → the URL itself
Why Anchor Text Matters
Anchor text helps Google understand page relevance and topic. A natural mix of anchor text types (avoiding over-optimization with exact match) is ideal for both internal and external links.
How FlowStrata Optimizes Anchor Text
FlowStrata uses descriptive, natural anchor text in all internal links, "learn about email deliverability" rather than "click here", maximizing the SEO value of every cross-reference in our content.