What is Internal Linking?
Internal linking is the practice of linking pages within your own website to each other. Unlike external backlinks, you have complete control over internal links, their placement, anchor text, and destination.
Why Internal Linking Matters
Internal links serve three critical functions:
- SEO: Distribute link equity (PageRank) across your site
- Crawlability: Help search engines discover and index pages
- UX: Guide users to relevant content and reduce bounce rates
Internal Linking Best Practices
- Use descriptive anchor text (not "click here")
- Link from high-authority pages to pages you want to rank
- Ensure every page is reachable within 3 clicks from the homepage
- Use contextual links within content (not just navigation)
How FlowStrata Uses Internal Linking
Every glossary term on FlowStrata's site includes cross-references to related terms, service pages, and blog posts, creating a dense internal link network that boosts SEO and keeps visitors exploring.