What is a Backlink?
A backlink is a hyperlink from another website pointing to your site. Search engines treat backlinks as "votes of confidence", more high-quality backlinks generally correlate with higher search rankings.
Backlink Quality Factors
- Domain authority of the linking site
- Relevance of the linking page's content
- Anchor text used in the link
- Link placement (editorial > footer/sidebar)
- Follow vs. nofollow attribute
Why Backlinks Matter
Backlinks remain the #1 off-page ranking factor in SEO. Pages in position #1 have 3.8x more backlinks than pages in positions 2-10. Quality matters more than quantity, one link from a DA 80 site is worth more than 100 links from DA 10 sites.
How FlowStrata Earns Backlinks
FlowStrata earns backlinks through original content (this glossary, industry statistics, case studies), expert commentary in publications, and tools/calculators that other sites reference as resources.