What is a DSP?
A Demand-Side Platform (DSP) is software that lets advertisers automatically purchase digital ad inventory across multiple ad exchanges and networks through a single interface. It uses data and algorithms to buy the right impressions at the right price.
Major DSPs
- Google DV360: Google's programmatic buying platform
- The Trade Desk: Independent, popular with agencies
- Amazon DSP: Access to Amazon's audience data
- MediaMath: Enterprise-focused programmatic
Why DSPs Matter
DSPs enable massive scale and efficiency in digital advertising. They can evaluate billions of ad impressions per second and buy only those matching your targeting criteria, at optimal prices.
How FlowStrata Differs From DSP Advertising
While DSPs buy attention at scale through ads, FlowStrata creates direct 1:1 connections with decision-makers. Our outbound approach delivers higher-quality interactions than programmatic ads at a fraction of the cost per qualified conversation.