What is RTB?
Real-Time Bidding (RTB) is the automated auction process that occurs in milliseconds every time a user loads a webpage with ad space. Advertisers bid on each impression based on user data, and the highest bidder's ad is displayed, all before the page finishes loading.
How RTB Works
- User visits a webpage with ad space
- Publisher sends bid request to ad exchange
- DSPs evaluate the impression against targeting criteria
- Eligible advertisers submit bids in milliseconds
- Highest bidder wins and their ad is displayed
Why RTB Matters
RTB powers the $500+ billion digital advertising industry. It enables precision targeting at scale, every impression is evaluated individually based on the specific user, their behavior, and the context of the page.
FlowStrata's Alternative to RTB
Instead of bidding for attention, FlowStrata's outbound goes directly to decision-makers' inboxes and LinkedIn feeds, no auction, no competition for impression, just direct 1:1 communication.