What is Session Recording?
Session recording captures a video-like replay of individual user sessions, showing mouse movements, clicks, scrolls, form interactions, and page transitions. Tools like Hotjar, Microsoft Clarity, and FullStory provide this capability.
Why Session Recordings Matter
Recordings reveal UX issues that analytics alone can't capture: users struggling with forms, getting confused by navigation, rage-clicking on broken elements, or abandoning checkout flows. Watching 20-30 session recordings often reveals more about your UX than weeks of A/B testing.
How FlowStrata Uses Session Recordings
FlowStrata analyzes session recordings on client landing pages to identify conversion blockers. If outbound prospects visit but don't convert, recordings reveal exactly where and why they drop off.