What are Ad Extensions?
Ad extensions (recently renamed "Ad Assets" by Google) are additional pieces of information that expand your search ads, sitelinks, callouts, structured snippets, call buttons, location info, and more.
Why Ad Extensions Matter
Ad extensions can increase CTR by 10-15% at no additional cost. They make your ad larger and more informative, pushing competitors further down the page. Google also factors extension usage into Ad Rank calculations.
Common Extension Types
- Sitelinks: Links to specific pages on your site
- Callouts: Short text highlights (e.g., "24/7 Support," "Free Consultation")
- Structured snippets: Categories of services or features
- Call extensions: Click-to-call phone number
- Lead form extensions: In-ad form submissions
How FlowStrata Relates
While FlowStrata doesn't run ads directly, we help clients optimize their landing pages and messaging, the same principles that make good ad extensions (clear value props, specific CTAs) also make effective outbound copy.