What is Google Business Profile?
Google Business Profile (GBP, formerly Google My Business) is a free listing that controls how your business appears in Google Search and Google Maps. It displays your business name, description, hours, reviews, photos, posts, and contact information.
Why GBP Matters for B2B
Even service-based B2B companies benefit from GBP. It boosts local SEO visibility, provides social proof through reviews, and creates an additional touchpoint for prospects researching your brand. Companies with complete GBP profiles are 2.7x more likely to be considered reputable.
GBP Optimization Tips
- Complete ALL profile fields (Google rewards completeness)
- Post 1-3 updates per week (case study snippets, tips, offers)
- Respond to every review
- Seed Q&A with common buyer questions
- Use service area settings for non-storefront businesses
How FlowStrata Uses GBP
FlowStrata maintains an optimized Google Business Profile with regular posts, client reviews, and Q&A, ensuring prospects who Google our name find a comprehensive, trustworthy presence.