What is Impression Share?
Impression share is the percentage of total eligible impressions your ads actually captured. If your impression share is 60%, you're missing 40% of potential visibility, either due to budget constraints or ad rank.
Why Impression Share Matters
Low impression share means you're leaving money on the table. If you're profitable at current volumes but only capturing 50% of impressions, increasing budget could double your results.
How FlowStrata Maximizes "Share of Voice"
FlowStrata's outbound is designed for maximum market coverage, we target every qualified prospect in your ICP, not just a subset. Our multi-channel approach ensures your brand reaches 100% of target accounts, unlike paid ads that compete for limited impression share.